Whitepaper

IN THE PURSUIT

A Survival Guide to Owning Insights


We believe the Agency – the owner of the account - should be the one directing what information is gathered, when, and how.

We believe a Research Roadmap— a plan for the future—should be part and parcel of every pursuit. It makes sure you get the fresh information you need when you need it.

That’s why we’ve developed this survival guide to owning insights. It’s designed to provide inspiration for research roadmaps by walking you through a variety of work that meets your information needs.

We journey through:

  • Market Landscape

  • Creative Inspiration

  • Content Feedback

  • Innovation

  • Campaign ROI

Download this free eBook to learn how your agency can own your own insights.

  • Public Opinion Poll

    We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.

  • Maru Insights Blog

    Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.

  • Maru Research Papers

    Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.